About us

drink-well is a blog dedicated to promoting  healthy and safer consumption of mixed drinks and cocktails.

And, if such things matter to you, I have been in some aspect of the alcohol sales/marketing.distribution/retail business longer than most people have been alive. I have walked the vineyards with Robert Mondavi during the week prior to his opening his iconic Napa Valley winery. I was part of the original launch of Absolute spirits in America. I have had the founder of Red Hook Brewery in my house for dinner.

And, since then, I have seen wine decline into a 'red or white?' house wine discussion only. As well as seen beer become 13,000 versions of IPA while all the other marks aren't to be found. And worst, for me personally, I was a regional rep for Jack Daniels when it was the top selling spirit.... and then watched as distilled spirits degenerated into a 'gin or vodka'  query directed at me whenever I order a Martini. Vodka?? Really. Is it unclear that drinking vodka is a huge tell - you're alcoholic probably, or will be soon .

And the upshot of all this has been MADD growing and thriving for 4 decades. 10,000 people being killed by drunk drivers in the past year alone. Half of American marriages ending in divorce initiated by women because men are 4 times more likely to be alcoholic than women. And worst is that distilled spirits are to blame - not wine, not beer.

I have written 4 small books to help my friends know how/what to drink when it comes to cocktails. It is at their urging I now turn my hand to this blog. Most Americans know they don't know how to drink - and they want to know. Mixed drinks are fun! Tasty! and more food compatible than wine or beer. Who wouldn't want to know how to be better at something they already like?

So, if I haven't offended you completely yet, join me on what I promise will be an eye-opening adventure into the Magical mystery world of Mixed Drinks and how to Drink them intelligently and safely. I guarantee you be the bartender to your world.